36. SUBJECT: EMERGENCY RELIEF: FULL-PRICE PASSES APPROVE Motion by Directors Garcetti, Solis, Hahn, Kuehl and Butts directing the CEO to: A. Provide relief for current frequent riders by initiating the sale of promotional passes at 50% the cost of full-price passes: 1. Promotional Day Pass: $3.50 2. Promotional 7-Day Pass: $12.50 3. Promotional 30-Day Pass: $50.00; B. Provide these promotional passes for not less than six months from the date regular boarding practices resume; C. In conjunction with the debut of these promotional passes, suspend the sale of full-price passes; D. Prepare a marketing plan to engage frequent riders on these fare changes, with particular focus on helping cash-paying frequent riders take advantage of these promotional fare products and transition to cashless, TAP-enabled payments; E. Develop recommendations for cost reductions of the Regional EZ Pass (Base and Zones 1 through 15) that meet the same affordability goals as the 50% pass reductions above; F. Report to the Executive Management Committee within 120 days after the initiation of the sale of promotional passes with a report on the status of pass sales and recommendations for permanent reductions to the cost of full-price passes that promote affordability by making break-even points more in line with industry standards; and G. Report to the Board in 120 days with an implementation plan for a fare capping/best fare system that allows riders to take advantage of pass products without having to put up money upfront.